Website Design (Interface and Usability- Graphics, SEO & User Experience)


In designing the User Interface (UI), the web designer has to first and foremost anticipate what probable users will need to do and ensure that the interface has elements that are easy to access, understand and used to facilitate those actions. The interface but possess some certain important elements which are the; Input controls, Informational components, Navigational components and Containers. The overall performance and desirability of any web site depends on how engaging and structured the home page it, that is, it’s ability to captivate visitors and keep them glued to the screen. For that to happen, the web designer has to understand the users of the site, their goals, skills, preferences and tendencies. A detailed understanding on the attitudes and behaviors internet users, their choices and factors that influences decision making. 
The website design should be simple, consistent throughout, take note of spatial relationship and the general page layout. These are very important because they can make the difference between a customer choosing a certain website out of several that offer similar services. There should be strategic use of colors, graphic images and texture, this should be done to improve usability and clarity. There should be appropriate presentation of information and choices in a clear and concise way, placing important items in structured and less ambiguous manner.
The website designer should also take note of the compatibility of the website to various devices (Desktop, PC, Mobile, iPad) and their different pixel capability. Also, the native language of the majority of the users, their diversity and how their various physiological and cognitive factors influence user experience. Using key words or phases or words that can be salient and easily searchable online using search engines.
Links and cookies should be provided to improve accessibility, provide additional information and collect data, this helps to customize and improve services in lieu to user habits.
References
https://en.wikipedia.org/wiki/Web_usability
https://www.usability.gov/what-and-why/user-interface-design.html
https://en.wikipedia.org/wiki/User_interface_design
http://www.zionwebdesign.com/blog/ 

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